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Why Your Small Business Should Be on Facebook

July 20th, 2010 by Erin Posted in Business, Small Business | No Comments »

The land of status updates, Fan Pages and Farmville is even bigger than any of us ever imagined.

In some parts of the world, Facebook is more popular than search engines. That’s right, Facebook is bigger than Google!

That means, if you’ve ever had any doubt about what Facebook can do for your small business – it’s time to give the social network another look.

Here’s why.

According to the analysts at Hitwise, Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year. They also found that people in the UK are visiting social networks more than they’re visiting search engines.

When compared to the Web as a whole, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%. BUT, in the UK, Hitwise stats show that social networking sites accounted for .55% MORE traffic than search engines. An unprecedented finding.

Check out the graph below. Long term stats from Alexa show global page views for Facebook and Google are neck-and-neck.

What does this mean for you?

It means that not only are people using Facebook to socialize and network, but they’re using it to FIND CONTENT and LEARN about it.

Facebook’s “like” feature is a brilliant way to spread the word about businesses, products, and services. And, quite frankly, if no one “likes” you on Facebook – you’re out of the game.

Search engines are by no means on their way out. But, just like Facebook, they’re morphing into something different… something bigger. Both entities will probably look very different – again – in another five years. Until then, do yourself and your business a favor, and join the fray on Facebook. Set up a Fan Page and get yourself seen.

These stats speak volumes about what’s to come.

 Tags: facebook business, facebook google, facebook stats, fan pages, hitwise