Zuckerberg believes the messaging service – which is “not e-mail” – will mark the end of traditional e-mail as we know it.

Essentially, Facemail will:

- replace a subject-based list of email with a people-based list.

- unify some media.

- archive messages permanently.

Innovative for sure, but will Facemail really replace enterprise email?

Not so fast.

Facemail poses many problems for businesses – large and small.

How?

First, let’s look at the issue of replacing subject-based lists with a people-based lists.

Facebook would have us believe that the standard email setup of subject/recipients/text is antiquated. It proposes that the inbox is better organized as a list of conversations with people, not as a list of topics.

In the new Facebook Messaging, you’ll see a list of people; when you click on a person, you’ll see a list of all the messages you and that person have ever exchanged.

It’s certainly possible that this idea would be useful for a social inbox, but for business? Not so much. Most business users need to be able to follow the thread of a conversation, yet keep several conversations on different topics separate — even if the conversations are with the same people.

It also looks as though Facebook won’t provide control over the recipient list when replying to a thread. This, too, is bad for business — it’s important for users to be able to add and delete recipients and spawn side-conversations.

Second, the issue of unified media.

Facemail is email, text messaging, and instant messaging (or chat) all rolled into one. There’s talk of Skype being included as well. This isn’t exactly triumphant news. Many enterprise email systems already have unified messaging features – and guess what? They’re great for those people who communicate in a social context, but for business it’s much less important. The tools are always available for everyone to get email when they need it.

Lastly, the permanent archival of messages.

Facebook says it will preserve these messages – text, chat, messages – forever. And, THAT could be very problematic for employers and inhouse counsel which have their own retention policies in place. For instance, if a company typically deletes e-mail every 90 days, it will be unable to enforce that on e-mails created in Facemail.

Keeping data forever is just not an option for companies. The legal risk is too overwhelming.

Now, companies that already have policies in place for handling outside e-mail and chat providers will have to ask their inhouse counsel to develop new policies that categorize Facebook with the rest of those services.

E-mail is still a useful service – and contrary to what Zuckerberg believes, it’s not going away just yet.

Can you picture a leading company exec sending a top secret inner-office memo to a colleague through Facemail?

Sorry Zuckerberg, but we’re not quite there yet.

]]> http://blog.staturesoftware.com/2010/12/02/facemail-will-be-a-disaster-for-businesses/feed/ 0 http://blog.staturesoftware.com/2009/02/26/small-business-finance-banks-insight/ http://blog.staturesoftware.com/2009/02/26/small-business-finance-banks-insight/#comments Fri, 27 Feb 2009 01:50:08 +0000 Erin http://blog.staturesoftware.com/?p=52 Is it an act of desperation?  Or a sign of the times?

Some banks – Fortune 500’s mind you – are embracing the world of social networking to finally gain insight into the financial needs of small business owners.

Banks like Bank of America, Capital One, and Visa, Inc are barrowing a page from Facebook to really get at the heart of their small business customers.

B of A – a leader in the banking world of social networking – launched its Small Business Online Community web site in October ‘07.

There’s no advertising – no user fee – just a good old fashion forum on all things small business finance. Kudos to B of A for not trying to generate revenue here.

While business owners won’t find a “status update” feature, the site does give them a place to get tips and feedback from their counterparts.

Some of the more popular topics include: how to start a home-based business, how to convert online traffic to sales, and how to develop successful marketing plans.

The other guys are using their social networks a bit differently.

Instead of just one site, Capitol One has created a network of sites as a way to reach more small business owners online.

Visa, Inc has even gone so far as to set up a Facebook business network. And get this – as part of the effort, Visa promised to give away $2M of Facebook advertising to small-business owners. 

I checked the Visa Business Network this morning. It has nearly 23,000 active monthly members – no telling, though, which of them won the $2M in advertising.

It seems to me some of these banks may be grasping at straws here.

You would have thought they had this small business insight already –  right?

Banks – I offer you this one piece of advice:

Loosen up the purse strings and start lending again.  Small business owners – and the economy – will thank you for it later.