Stature Software Blog » cost per click http://blog.staturesoftware.com Great Code, Guaranteed Wed, 08 Sep 2010 11:15:03 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Google AdWords…$25.00 per CLICK?!?! http://blog.staturesoftware.com/2008/10/08/google-adwords-software-terms-cpc/ http://blog.staturesoftware.com/2008/10/08/google-adwords-software-terms-cpc/#comments Wed, 08 Oct 2008 20:57:47 +0000 Gregory Silvano http://blog.staturesoftware.com/?p=34 Stature has used AdWords in the past with not-so-great results.  I just don’t think a software consulting business is the right client for AdWords.  People don’t call Stature because they saw an advertisement on Google.  They call because they talked to me, talked to my partner, or talked to one of our clients.  It’s a very “network” kind of business (aren’t they all?).

Given the economic meltdown in the past week, I figured I’d get some new ads on Google.  I wanted to get some ads that people would see if they wanted to outsource their software development in an effort to trim costs.

Look at the minimum bids for the keywords below.  Who in their right mind would pay $25 per click?  Are they insane!?!

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