Posts Tagged ‘corporate customers’



LinkedIn Ramps Up Recruiting Tools

January 13th, 2009 by Erin Posted in LinkedIn, Small Business | No Comments »

LinkedIn sure loves its corporate recruiters.  So much so, the business networking site is expanding its recruitment tools.

Some highlights:

  • Customizable company information pages that corporate customers can configure to match a job opening to the profile of the LinkedIn member who is reading the material.
  • An e-mail marketing campaign tool that lets corporate customers tap into LinkedIn’s existing InMail network to broadcast job openings and other messages.
  • An expanded banner advertising program.
  • A flat fee annual subscription for job board postings.

LinkedIn is hoping these new features will bolster Recruiter – an applicant tracking-style tool – with search, collaboration and even more tracking features. The new pay-per-seat service will also allow recruiters to send messages to LinkedIn members, store information on prospective candidates, share data with co-workers and create job-offer templates.

Kudos to LinkedIn for trying to beef up its brand, although I worry that some companies will be put off. These new services seem rather commercial – and seem similar to Monster and CareerBuilder.

Does any one use banner ads anymore?

Do people still respond to email marketers?

Still LinkedIn says it adds nearly a million new members every two weeks – so they must be doing something right.

Right?

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