Stature Software

Posts Tagged ‘business networking’

A New LinkedIn Profile Feature: Tagging?

February 11th, 2009 by Erin Posted in Business, LinkedIn | No Comments »

While the big news out of LinkedIn this week is their big launch in Germany and the membership it will take away from the international business networking powerhouse Xing, I am more intrigued about the impending makeover coming soon to our LinkedIn profile pages.

LinkedIn’s expert follower, Steven Tylock, recently posted about a new LinkedIn feature called profile tagging.

Basically, as Tylock suggests, this tagging feature will give LinkedIn members more control over grouping their connection list.

Tagging – as the name suggests – is a simple word or key phrase used to identify something. In this case, a LinkedIn member would use a tag to identify certain connections in their network.

LinkedIn will kindly give you a few tag suggestions, but you’ll also be encouraged to come up with your own tag names. The possibilities are endless. However, I believe most people will stick to company, professional or social group names (i.e. Stature).

Ultimately, LinkedIn hopes you’ll be able to view your connections according to their designated tag, thus making a search for that certain someone easier than ever before. No more sifting through pages and pages of alphabetical lists.

Managing connection lists, especially for those LIONs who have an exorbitant amount, is not any easy task.

But as Tylock recommends, if you keep your tag lists short and your connections on a need-to-know basis you’ll be golden.

Generally, I’m not one for change – but this is one change LinkedIn members will not be able to live without.

LinkedIn profile tagging, coming soon…

 Tags: business networking, linkedin connections, linkedin lions, linkedin profile, profile tagging

LinkedIn Ramps Up Recruiting Tools

January 13th, 2009 by Erin Posted in LinkedIn, Small Business | No Comments »

LinkedIn sure loves its corporate recruiters.  So much so, the business networking site is expanding its recruitment tools.

Some highlights:

• Customizable company information pages that corporate customers can configure to match a job opening to the profile of the LinkedIn member who is reading the material.
• An e-mail marketing campaign tool that lets corporate customers tap into LinkedIn’s existing InMail network to broadcast job openings and other messages.
• An expanded banner advertising program.
• A flat fee annual subscription for job board postings.

LinkedIn is hoping these new features will bolster Recruiter – an applicant tracking-style tool – with search, collaboration and even more tracking features. The new pay-per-seat service will also allow recruiters to send messages to LinkedIn members, store information on prospective candidates, share data with co-workers and create job-offer templates.

Kudos to LinkedIn for trying to beef up its brand, although I worry that some companies will be put off. These new services seem rather commercial – and seem similar to Monster and CareerBuilder.

Does any one use banner ads anymore?

Do people still respond to email marketers?

Still LinkedIn says it adds nearly a million new members every two weeks – so they must be doing something right.

Right?

 Tags: applicant tracking, ats, business networking, careerbuilder, corporate customers, jobs, LinkedIn, monster, pay-per-seat service, recruitment, small business recruitment