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	<title>Stature Software Blog &#187; amazon</title>
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		<title>Is Amazon&#8217;s Design Getting Out Of Hand?</title>
		<link>http://blog.staturesoftware.com/2009/02/09/is-amazons-design-getting-out-of-hand/</link>
		<comments>http://blog.staturesoftware.com/2009/02/09/is-amazons-design-getting-out-of-hand/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:54:15 +0000</pubDate>
		<dc:creator>Gregory Silvano</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[ui]]></category>

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		<description><![CDATA[I just checked out the new Acer Aspire Netbook on this Amazon page and it occurred to me just how crazy their product page has become.  This is the list of sections on just a single page, scrolling down the page:

Product Information (picture, price, etc.)
ZOOM (thumbnails of pictures.
Computer Setup and Training Services in Boston
What Do Customers [...]]]></description>
			<content:encoded><![CDATA[<p>I just checked out the new <a title="Acer Aspire on Amazon" href="http://www.amazon.com/Acer-AOD150-1165-10-1-Inch-Processor-Blue/dp/B001QFZFS0" target="_blank">Acer Aspire Netbook on this Amazon page</a> and it occurred to me just how crazy their product page has become.  This is the list of sections on just a single page, scrolling down the page:</p>
<ol>
<li>Product Information (picture, price, etc.)</li>
<li>ZOOM (thumbnails of pictures.</li>
<li>Computer Setup and Training Services in Boston</li>
<li>What Do Customers Ultimately Buy After Viewing This Item?</li>
<li>Technical Details</li>
<li>Product Details</li>
<li>Product Description</li>
<li>Buy This Product and Related Accessories</li>
<li>Customers Who Bought Related Items Also Bought</li>
<li>Related Items From External Website</li>
<li>Customers Viewing This Page May Be Interested In These Sponsored Links</li>
<li>Suggested Tags From Similar Products</li>
<li>(now we&#8217;re at the halfway mark in the vertical scrollbar!)</li>
<li>Rate This Item to Improve Your Recommendations</li>
<li>Customer Discussions</li>
<li>News and Reviews About This Product</li>
<li>Listmania!</li>
<li>Look for Similar Items by Category</li>
<li>(A big advertising section with 4 other products listed)</li>
<li>Feedback</li>
<li>Where&#8217;s my Stuff - Shipping &amp; Returns &#8211; Need Help?</li>
<li>Your Recent History</li>
<li>Footer</li>
</ol>
<p> </p>
<p> Wow.  That&#8217;s a lot of stuff on one page.  I think Amazon needs to tone it down a bit.</p>
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