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Archive for the ‘Twitter’ Category

Peer Into Microsoft’s LookingGlass

January 20th, 2010 by Erin Posted in Technology, Twitter | No Comments »

Personal branding.

Professional branding.

Online reputations.

For some, livelihood depends on what’s being said and passed around on the Internet.

Given the power of sites like Twitter and Facebook, online reputation tracking has never been more important.

After all, you want the power to react after someone has hung you (or your small business) out to dry, right?

Months ago, I touched on an application - Salesforce CRM for Twitter - that allows small businesses to track their complaints through basic searches.

Sure, that is all well and good – but now there’s a new, bigger breed of tools that can help you monitor your rep.

Enter Traackr’s Authority List.

Squidoo’s Brands in Public – which is a total (and expensive) waste of time.

And, perhaps the biggest and most controversial one of them all, Microsoft’s LookingGlass.

LookingGlass monitors conversations on social media sites, including Twitter, Flickr, and YouTube, so that companies can track consumer sentiment about their products in real-time. The product can also connect social media feeds with elements like customer databases, CRM centers and sales data within an organization. Most importantly, it will keep a log of what’s been said. Where, when and by whom.

LookingGlass is still in its testing phase but, in good Microsoft fashion, the company is singing its praises.

An excerpt from Clickz:

“While testing the system during the past nine months, Marty Taylor Collins, a group marketing manager for Microsoft, said the information acquired on at least two occasions saved her department from a serious misstep. First, the tool halted her team’s plan to discontinue an ad campaign when it helped them discover that a lead character had quietly become popular. In another instance, a PR disaster was averted during the beta-test release of Windows 7, after a system crashed just after launch.”

LookingGlass appears to be the total package, right?

Wrong.

There’s a hitch.

Microsoft is limiting its LookingGlass services to companies that purchase its suite of Microsoft products.

Way to share to the love Microsoft!

Given the bitter disgust surrounding the Windows 7 release, Microsoft better rethink its strategy.

Or, better yet, Microsoft should take a good hard look at itself through LookingGlass.

 Tags: microsoft looking glass, online reputation, professional branding, small business twitter

The Social Media Revolution That Wasn’t

November 18th, 2009 by Erin Posted in Twitter | 1 Comment »

Remember that canon I wrote back in early June about Twitter and the Iran election?

You know, the one about the power of social media and the influence it had on the dissemination of crucial, otherwise censored information following Ahmandinejad’s brutal win?

Well, it turns out the social media-driven revolution that was unfolding on Twitter didn’t have the impact we thought it did.

Charles Leadbeater, a British writer and analyst, and Annika Wong, his fellow researcher, decided to empirically explore Twitter’s role during that time. Making use of data provided by media analytics company, Sysomos, Leadbeater and Wong found that Twitter’s impact was negligible – at best.

And why not?

After all, a mere .027% of Iranians are registered to use Twitter – and of that minuscule figure includes some Westerners who changed their Twitter address to Iran as a show of solidarity.

Duh!

Given that only a third of Iranians have Internet access – these findings make complete sense.

I – like so many others who spent countless hours pondering the powerful link between Twitter and Iran’s potential regime change – was dead wrong.

Perhaps, Twitter isn’t has effective as we thought.

Or, perhaps, I was naive enough to get caught up in, what I thought, was a “big” event unfolding before my eyes.

Fool me once, but not twice.

 Tags: iran election, social media, social revolution, Twitter, twitter influence

Is Email Dead?

October 15th, 2009 by Erin Posted in Business, Small Business, Twitter | No Comments »

There have been a lot of rumblings lately about email.

People say that with the invention of Google Wave and rise in social media – email has died a slow death.

The philosophy is this:

According to Jessica Vascellaro at the Wall Street Journal, we still use email – but not the way we used to.  It wasn’t that long ago when we would log on and off the Internet – in turn checking our email periodically throughout the day.

But that isn’t the case anymore.

Now, we’re always connected either through Facebook, Twitter or some form of instant messaging.

Put it this way. Let’s say you want to catch a movie with a friend. You send him an email – and wait. Two hours later, still no response. As you get ready to shoot off a second email to your friend – or in fact pick up the phone to call him – you see on your Facebook mobile app that your friend is indeed sick with the flu (H1N1?) – and is at the doctor’s office.  Your friend has, in a sense, answered your email via a Facebook status update.

Ok. I get it.

Social media has taken the place of email to a certain extent.

But let’s not forget how many folks out there – hardworking lawyers, investors, software developers, accountants, small business owners – who find themselves composing and responding to emails several hours a day. I, myself, am one of those people.

Email is not dead in the working business world. In fact, it’s alive and well.

WSJ’s Vascellaro points it out herself, writing that email continues to grow. In August 2009, 276.9 million people used email across the U.S., several European countries, Australia and Brazil, according to Nielsen Co., up 21% from 229.2 million in August 2008.

Business professionals simply don’t communicate with each other via social media or IM.  In fact, many employers – roughly 54% - ban social media sites at work.

Will Google Wave change the way we communicate with colleagues and friends?

Probably so.

But in the meantime, let’s not get carried away and cast off email before it’s past its prime.

I like my Yahoo and Gmail accounts – and I’m not ready to give them up just yet.

 Tags: end of email, small business email, social media and email, social networking at work

The Twitter Effect

October 8th, 2009 by Erin Posted in Software Development, Twitter | No Comments »

There used to be a time when I thought Google was poised to take over the world.

I was wrong.

It’s Twitter.

The social networking/ internet messaging service/ micro blogging site (whatever you want to call it) has grown in gargantuan porportion.

An estimated $1 billion to be exact.

And, now, like the Apple iPhone app frenzy – Twitter is having its own profound effect on the app world.

Enter the state of Massachusetts.

The Bay State is home to many things: the Boston Red Sox, the New England Patriots, prestigious universities and hospitals – to name a few.

But, it’s also a hub for innovative tech startups –  companies, that have developed some interesting applications and services connected to Twitter.

And, unlike Twitter itself, these apps and services are actually bringing in money.

According to Boston Globe’s Scott Kirsner, here’s a look at how some companies are feeding off the Twitter effect – and what they’re bringing to the table.

- Oneforty - Offers a directory of software applications and services that work with Twitter. It helps direct new users and paying customers to them in exchange for a referral fee.

- Thoughtbot – Their Thunder Thimble helps companies track what Twitter users are saying about their brands. Subscription fees start at $9 per month.

- Tweetworks - Aims to help users who are interested in a topic create groups on Twitter and track strings of messages on a particular topic. No revenue model yet.

- Crimson Hexagon - Helps companies track conversations about their products on Twitter (as well as blogs and online forums).

- GraphEdge - Helps Twitter users understand trends among their followers. May soon start charging a monthly fee for Twitter users with a large number of followers.

- HubSpot – Twitter Grader analyzes how well a Twitter account is performing in terms of attracting followers and supplying them with content that they’re likely to pass along ( or “re-tweet”) to other users.

- Traackr – Generates lists of influential users of Twitter so that marketers at a company will know who to reach out to when testing a new product or website.

Anyone can see that by the amount of users (roughly 8 million new users a month) – and the endeavors of these tech companies – the Twitter effect is spreading.

The world is literally Twitter’s oyster.

Let’s hope the site doesn’t blow it by getting swallowed up by Google – or worse, Microsoft.

 Tags: tech startups, twitter applications, twitter services

Anonymous Tweeting Is For The Birds

August 28th, 2009 by Erin Posted in Twitter | No Comments »

Something new – and evil – is lurking on Twitter.

It’s not a virus.

It’s not spam.

It’s a new service designed especially for those who are scared to tie their names to their Twitter updates.

Yep, you read that right.

You can now send tweets anonymously though Tweet From Above and Tweet From Below.

As their names suggest, one service is meant for good; the other for evil.  Simply use the service to @reply someone – and they’ll see the tweet, but won’t know who it’s from.

Curious?

I just sent an anonymous tweet to myself using Tweet From Above and this is what it looked like:

tweetfromabove3 @ErinMcElveen Go back to bed! half a minute ago from API

Sure – from a third party app standpoint – this is a creative idea.

But come on – anonymous tweeting?

Sounds to me like this may become a breeding ground for harrassing, malicious tweets. And despite its stern terms of use warning – I really don’t think anyone will comply, especially if they’re posting from Tweet From Below.

It’s sort of like going back to junior high.

Thanks, but I’d rather not.

I’m keeping it real on Twitter and I hope the rest of Twitosphere does too.

 Tags: anonymous twitter updates, tweet from above, tweet from below, twitter updates