I’ve been seeing these products she is a fan of – because each and every one gets prominently displayed in my home feed –  and I think… really? This woman is really telling all of her friends which air freshener product she likes? Who flippin’ cares?

I certainly don’t. In fact, I think it’s annoying.

Coincidentally a new study was just released last week that addresses this very topic: Why consumers fan Facebook pages.

The report, conducted by ExactTarget and CoTweet, found that discounts and “social badging” were the primary reasons consumers “like” brands on Facebook.

Nearly 40% of Facebook users who become fans do so to receive discounts and promotions and 39% become fans to show their support for a brand to their friends.

Some other interesting findings from the study include:

- 43% of the Facebook users surveyed said they “like”, or are fans of, at least one brand on Facebook.

- 34% of Facebook users say they “like” brands in order to stay informed about company activities or to get updates on future products.

- 17% say they’re more likely to buy after liking that brand on Facebook.

Sure, Facebook is a dynamic way for brands to mobilize their fans and get introduced to even more fans – but what are those business Fan Pages really worth to consumers besides a social badge?

The answer: Absolutely nothing, unless something is in it for them.

Turns out my friend who was liking all of those products only did it for the coupon incentives the companies sent her after she became a fan of their pages. But, the brands’ marketing plans backfired, in my opinion. Sure, they got my friend’s “like” of approval – but her friends are now giving these products a BIG DISLIKE because of the sheer annoyance of seeing them on their main Facebook feeds.

This whole incentive stuff is for the birds. I say brands should stay organic. Let people come to them because they truly like their services or products. If they don’t – and continue to offer these stupid discounts – they’ll end up shooting themselves in the proverbial left foot, because you know why?

All of those fans who were lured in aren’t going to stick around. They’re not loyal. They are fair feather – just like my friend. She has “un-liked” every one of those products.

What many small business owners don’t know is that there is free software that can help them operate smoothly – and professionally. I’m talking about email servers, HR software, word processing programs, graphic design software. Even antivirus programs.

Yup, all FREE.

Here are five open source software programs that are easy on the wallet and your operations.

1. OpenOffice

Kiss MS Office goodbye. This is your open-source alternative. It is FREE to download and use and it contains programs like word processing, spreadsheets, presentations – and more. It’s also available in many languages and works on common operating systems.

2. GnuCash

Get to know this software – fast.

GnuCash is a personal and small business accounting software that is FREE and available for GNU/Linux, BSD, Solaris, Mac OS X, and MS Windows. It’s easy to use and allows you to track bank accounts, stocks, income and expenses. Some have even called it “as quick and intuitive to use as a checkbook register.”

3. OrangeHRM

This human resource management software comes with rich features and a friendly UI.  The system is backed by professional support services as well as a fast-growing and knowledgeable worldwide open source community.

4. GIMP

This is your alternative to Adobe Photoshop.

GIMP is an acronym for GNU Image Manipulation Program. It has many capabilities including photo retouching, image composition and image authoring.

5. Clamwin

ClamWin is a antivirus program for Microsoft Windows 7/ Vista / XP / Me / 2000 / 98 and Windows Server 2008 and 2003. ClamWin Free Antivirus does not include an on-access real-time scanner. You need to manually scan a file in order to detect a virus or spyware – which could be a good thing for Windows users who are barraged with automatic scans and updates.

This, of course, is not an exhaustive list of free open source software for small business. There are dozens more.

The bottom line is that you’ll want to save where you can now so that you can invest in specialized computer software down the road – and really take your business to the next level.

You know those little Amazon ads you find in the corners of blogs? You know the ones that link to books that people recommend? They’re helpful, sure. But buy one, and you risk holding some Philadelphia bloggers responsible for getting a business license.

Yes, you read that right.

Since a percentage of that Amazon purchase – or any purchase from an enabled advertisement –  is money in the blogger’s pocket, the city of Philadelphia considers that business revenue. Thus it is demanding that bloggers who report even a meager $11 in revenue pay to get a business license.

The license is $300 for a lifetime or $50 a year. And, the city only knows about the ads bloggers are placing on their sites if they report that income on their taxes.

Why a blogger would report $11 baffles me, but still… something is seriously wrong with this picture.

Sean Barry, a Philadelphia blogger, writes Circle of Fits from his free Blogger account. He earned $11 in profit over two years and received a letter from Philadelphia city officials.

Barry writes:

I never expected Circle of Fits to “make money” or be deemed a “business”… I put ads on it as an experiment, and I don’t ever expect anyone to click on them..I don’t even know how to put the time in to learn how to control which ones are being presented.

Bloggers are just a subset of workers affected by this regressive tax. According to the city’s strict rules, any freelancer based in the city qualifies as a business and needs to get the license.

It seems to me that the city of Philadelphia is trying to set a new precedent for microbusinesses.

Should a person who bakes and sells homemade pies out of his or her home be required to purchase a business license? Yes – definitely.

But to call a blogger who makes less than $20 over two years a microbusiness owner is just ridiculous.

This is the time to promote economic growth, not hit workers and entrepreneurs where it hurts the most.

You ask yourself, what just happened?

It was the tone of your email, my friend. The recipient opened it, read it, and thought, “Who does this S.O.B. think he is?”

One wrong salutation, phrase or punctuation can – believe it or not – spark World War III via email. BUT, it can be avoided with a handy new tool I just discovered. It’s called ToneCheck by Lymbix.

With ToneCheck, a simple thought will no longer be interpreted as hostile, threatening or something far different than you intended. ToneCheck actually checks your outgoing email for any false “tones.”

Simply specify your “tone tolerance” and the program will flag any phrases or sentences that look angry – then, offers a substitute. And, get this, ToneCheck also flags lines that appear too “contented” or overly cheerful when you are actually trying to strike a tougher tone.

The program’s sensitivity can also be adjusted and it offers eight different ‘emotional ratings’  - like affection and amusement- to help you get the tone of your email just right. Anger, fear, and humiliation are generally the emotions users will try and avoid.

Lymbix has also developed a program which monitors your updates on Twitter for any unintentional deviation in tone. Brilliant!

You can download ToneCheck and use the service free for 30 days.

I’ve been using it for several days now and while I have ignored a few of ToneCheck’s warnings, the program has indeed stopped me from sending the wrong message on one occasion.

As the saying goes, impressions count – even when you’re trying to make one by email.

In some parts of the world, Facebook is more popular than search engines. That’s right, Facebook is bigger than Google!

That means, if you’ve ever had any doubt about what Facebook can do for your small business – it’s time to give the social network another look.

Here’s why.

According to the analysts at Hitwise, Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year. They also found that people in the UK are visiting social networks more than they’re visiting search engines.

When compared to the Web as a whole, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%. BUT, in the UK, Hitwise stats show that social networking sites accounted for .55% MORE traffic than search engines. An unprecedented finding.

Check out the graph below. Long term stats from Alexa show global page views for Facebook and Google are neck-and-neck.

What does this mean for you?

It means that not only are people using Facebook to socialize and network, but they’re using it to FIND CONTENT and LEARN about it.

Facebook’s “like” feature is a brilliant way to spread the word about businesses, products, and services. And, quite frankly, if no one “likes” you on Facebook – you’re out of the game.

Search engines are by no means on their way out. But, just like Facebook, they’re morphing into something different… something bigger. Both entities will probably look very different – again – in another five years. Until then, do yourself and your business a favor, and join the fray on Facebook. Set up a Fan Page and get yourself seen.

These stats speak volumes about what’s to come.

In fact, some say the mobile app today is what the website was ten years ago –  one of those tools that’s almost a necessity for all businesses.

Of course, unlike a website, developing and designing an app is easier said than done. There are factors to consider. What kind of platform is involved? How will it be used? Who will use it? Is geo-location necessary?

These are all questions you – as a business owner – must take into account.

Thanks to Christina Warren’s article on designing mobile apps here are 5 things to consider before you begin the design process.

1. Mobile app or mobile Website?

Do you need a mobile application, a mobile website, or both? Before even starting the design process, you need to figure out what format or formats are best suited for your goals. Sometimes this can be really easy. For example, if you want to build a utility or game, you may be better served building a native application rather than worrying about how different mobile browsers will interpret your content.

Other times, the distinction isn’t as clear. For instance, at Mashable, we have both a mobile optimized website and applications for the iPhone and iPad. The mobile optimized site is available on a variety of devices, while the iPhone and iPad apps are designed to provide a more full experience to our users on those platforms. Because Mashable has a tech savvy readership, it makes sense for us to have our own standalone mobile app. However, depending on the app idea or business at hand, a mobile app may not be fitting.

Here are some questions to think about when deciding between an application and a mobile-optimized website:
Do you already have a full-featured website? If the answer is yes, how many of those features are you looking to integrate into the app? If your app is going to be largely a re-creation of your website, you may want to focus on creating a mobile site first.
Is this an app that can be used without an Internet connection? Some examples include note-taking or calculator apps. If so, a mobile application makes more sense.
Are you going to be integrating with other parts of the mobile operating system, like the dialer, the GPS and the mail client? If this is the case, consider building a native app.

2. Consider where the app will be used.

Once you’ve decided to make a native mobile app, you’ll want to consider where your application is most likely going to be used. This is important because where and how an application is used can directly impact how it can be designed.

For instance, if you have an application that is going to be used while walking around  a geo-location app or an app that takes advantage of a device’s GPS  making sure that core app functions are easy to see and access is very important.

Likewise, if your app is used to sell products or services, make sure that the price and the “buy” or “add to cart” buttons are large enough so that they can be easily accessed.

If you have designed an app that may be used while sitting on a train or in a stationary spot, make sure that text is readable and legible and that it is easy to move through content.

3. Be mindful of screen sizes.

Even on the same mobile platform, screen sizes and resolutions can vary based on device type. For instance, the screen size and resolution on the HTC Incredible is different than that on the HTC EVO 4G. Consequently, for an application to have a consistent look and feel across both devices and across a variety of other devices, user interface elements and graphics need to be scalable.

Likewise, the iPhone 4 sports a higher resolution screen than the displays on the iPhone, iPhone 3G and iPhone 3GS. However, because the big difference is in pixel density, the same amount of screen real estate is used. Basically, two pixels on the old iPhone displays equals one point on the new retina display. Josh Clark, author of the fantastic new book Tapworthy: Designing Great iPhone Apps, has written a must-read post about designing for the iPhone 4’s retina display.

The Android Developers site has a great guide for supporting multiple screens on Android and a look at how to best achieve screen independence so that your apps will run and display properly on a number of different display types.

The Android Developers site also has tips for how to test your app in different resolutions with an emulator.

4. Don’t stray from existing user interface conventions.

On desktop computers, there are certain user interface elements that make a Windows app a Windows app or a Mac OS X app a Mac app. There are user interface conventions tailored for mobile apps as well. While you don’t have to follow these guidelines 100% of the time, sticking with consistent methods of displaying data and interacting with content will make your app easier to pick up by end-users. Following these conventions will also ensure that your app is consistent with the other applications already on a mobile device.

Each major mobile platform has documented user interface guidelines. Apple, for example, has a very extensive overview of iPhone Human Interface Guidelines, detailing and offering examples of standard UI conventions that should be considered when building an iPhone app.

While not nearly as complete, the Android UI team has its own User Interface Guidelines, complete with overviews of icon, widget, menu, and activity and task design guidelines.

Likewise, RIM has a complete section on its site for UI Guidelines for BlackBerry devices, including sections on touch screen BlackBerry devices, the different theming systems available for BlackBerry, and how to handle the trackball or touchpad.

5. Design for touch.

In almost all cases, mobile apps are going to be used while in someone’s hand. Therefore, designing your mobile app around touch and ergonomics is very important.

Think about how you hold your phone in your hand. Now, think about where you thumb sits. That’s why many applications have main menus and selectors at the bottom of the screen and content near the top of the screen. Apps with that type of layout are designed for touch, and yours should be too.

Beyond button layout, think about how you want to indicate touch feedback  physically or visually. While the BlackBerry Storm tried the whole clickable screen thing, the truth is, haptic feedback (such as vibrations), while great for games or for alerts, doesn’t usually work very well for touch-based devices like mobile phones.

Instead, use visual cues to show that an item is either touchable or has been touched. For instance, think about how the various keys on the iPhone keyboard grow in size when you touch them. That increase in size is feedback.

Lastly, designing your apps so that they take advantage of gestures, like swiping forward and back, pinching to zoom and pulling-down to refresh, can add a lot of usability to your applications without taking up tons of space for a designated button.

Sure, when it comes to developing mobile applications – anything goes.

But with a little careful planning and ingenuity your next app won’t only be “new”…. it’ll be killer!

I thought – and wrote – about why the world would need yet another social networking site… especially one that is so similar to Twitter and Facebook.

I gave it a shot and hated it.  I found it muddled, disorganized, confusing and just plain odd.

I guess Google Buzz’s own saving grace, for me, was its integration with Gmail – easy access.

While Google Buzz hasn’t found a place in my loyal heart yet – social media experts are touting its unique subtleties. According to some, Buzz is a great small business marketing vehicle.

Who knew, right?

According to American Express Open Forum, here are 5 reasons why people should use Google Buzz for small business.

1. Gathering Customer Feedback

Like Twitter, Buzz lets you post a message to a group of “followers” that subscribe to your updates. However, there are a few differences, namely that messages can be longer than 140 characters (and include supporting images and links) and that replies are all grouped under the original message.

This makes conversations easier to track and follow up on. -

2. Engaging With Others

If you use Gmail, there’s a good chance you already have a built-in network on Google Buzz. The service helps you get started by letting you connect with those you e-mail or chat with frequently.

Once you’re following some people, clicking the “Buzz” link from Gmail’s main navigation will let you see their most recent updates. You can comment on them, “like” them, or follow up personally with an e-mail or chat message.

3. Collaboration

Buzz can be used both for broadcasting a message to all of your followers and to select groups of them. If you’ve already set up Groups in Gmail, they’re already available in Buzz. If not, you can create new ones on-the-fly.

Posting a private message on Buzz works exactly the same as posting a public one – you just select the Group you want to be able to see it, and then only those people will be able to view and comment on it. It’s instant, private collaboration.

4. Marketing

It’s too soon to tell whether Buzz will have the type of impact for brick-and-mortar businesses that services like Yelp and increasingly Foursquare have had, but it has a very similar feature set. Users can “check in” at business locations, in turn notifying their followers of their whereabouts. Thus, encouraging your customers to check in on Buzz (and other location-based services) can be a way to drive free word-of-mouth marketing for your business.

5. Sharing Content

Just like Twitter and Facebook, Buzz has the potential to be a powerful medium for sharing content. You can use it to share blog posts, special deals, or interesting links related to your niche. Just like other social media services, you shouldn’t overdo it though – you want to mix promotional messages with a balance of other useful information and conversation for your followers.

The downside to Google Buzz for business?

There are no business accounts and it’s not mobile.

Nonetheless, experts suggest you get familiar with Buzz’s features and functionality… because the site could become immensely valuable in the future.

Me? I’ve been on the fence. I’ve seen my friends Foursquare “check-ins” and have wondered…. what’s the point? Do people really want to know where I am having lunch or getting coffee?

Yesterday, I discovered that the answer is yes. While my average Twitter and Facebook followers could care less about my whereabouts… businesses care.

In fact businesses care so much, Foursquare has created a new dashboard that will soon be rolling out to business owners across the country.

The dashboard is still an alpha product… but word is that it will be able to make the distinction between staff and customers, and track check-ins on a daily, weekly, 30/60/90-day or all-time basis.

The new Foursquare business data will also include:

-Total check-ins

-Unique visitors

-Male-to-female ratio

-Social media-sharing (i.e. showing how many users are sending their checkins to Twitter.)

-Top visitors

-Check-in time breakdown

Foursquare reps have also confirmed the possibility of correlating check-ins with weather patterns, a feature that may prove beneficial to businesses that offer rainy day incentives.

I think this all sounds very innovative… and it will certainly help put some small businesses on the map (emphasis on the word some). I don’t see Foursquare doing much for companies like Stature Software, or even big businesses like McDonald’s or Wal-Mart.

I mean, c’mon, why would you ever want people to know that you’re shopping at Wal-Mart?

We’ll have to see where all of this goes at Foursquare. My gut says though that it’s a flash in the pan.

]]> http://blog.staturesoftware.com/2010/03/10/foursquare-business-dashboard/feed/ 0 http://blog.staturesoftware.com/2010/02/24/predictions-business/ http://blog.staturesoftware.com/2010/02/24/predictions-business/#comments Wed, 24 Feb 2010 11:14:59 +0000 Erin http://blog.staturesoftware.com/?p=299 One Boston-area start-up is going where no website has gone before – to the future.

Recorded Future gives business-minded users a look at who-what-where-and-when down the road.

Sounds abstract, doesn’t it?

The concept is simple really. Recorded Future has Google-like search capabilities and a simple interface to a tightly constrained set of data: occurrences that are expected or predicted to happen tomorrow and beyond.

The site presents three input boxes – what, who/where, and when – and then aggregates results by searching across blogs, news outlets, and social media sites.

Who will use this site?

Businesses – large and small say the founders of Recorded Future.

“Recorded Future allows financial analysts, intelligence analysts, and predictors to organize and aggregate future observations with ease,” the company explains on its YouTube Channel. Recorded Future also boasts (on its LinkedIn company profile) that its customers include “top government agencies and trading firms in the world.”

The website hasn’t officially launched yet and word is the company is trying to keep a low-profile while it raises more venture capital.

Unfortunately, time (and money) will tell whether or not Recorded Future is a boon or bust.  It isn’t everyday you see a business-based website that offers a look at the future. That is, one that doesn’t have a talking soothsayer on its homepage.

One final thought – a quote from Recorded Future’s website that really hits the nail on the head:

“What we anticipate seldom occurs; what we least expected generally happens.” – late British Prime Minister Benjamin Disraeli.

It’s called ClickHunt.net.

Like I, you’ve probably never heard of it – and you probably never will.

ClickHunt bills itself as an alternative for small business owners who can’t afford to advertise with search engines like Google or Bing.

How?

Through a little incentive package.

ClickHunt goes after small businesses by offering them a $100 sign up credit.

Simply sign up, get the credit, and start promoting your business.

Curious… I checked it out myself.

Like Google’s homepage, ClickHunt has no frills.

Users are given categories in which to conduct their search, and the results are mediocre at best.  Links open up in a new window and I didn’t see a hint of advertising.

Granted ClickHunt is brand new – so I won’t be too hard on the website’s appearance and functionality.

I do, however, have a piece of advice for the small business that created the website, Accurate Message Center, LLC.

When promoting your site, take the time to proof read your press release. Or, better yet, spend the extra $100 and hire someone who can actually write a complete, grammatically-correct sentence.

It’s ashame.

I think ClickHunt could have had potential – especially in the small business advertising niche.

Unfortunately, this site shot itself in the foot before it even entered the race.