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Zuckerberg Stands the Test of TIME

December 16th, 2010 by Erin Posted in Business | No Comments »

Nevermind the fact that we see his face everyday in the news.

… or that there was a major motion picture released about him this year.

… or that he’s just 26-years-old.

… or that everyone LOVES to hate him.

Mark Zuckerberg is Time Magazine’s Person of the Year – and guess what? He damn well deserves it.

In less than seven years, Zuckerberg has managed to bridge one out of nearly a dozen people on the planet – that’s a twelfth of humanity! – together in a single network; a social network called Facebook.

The social entity is now twice as large as the U.S. And, if Facebook were a country it would be the third largest, behind China and India.

To say that Facebook has changed the way we communicate, view Internet privacy, and do business would be an understatement.

A few years ago, most of us saw Facebook as the “go to” site for finding and connecting with friends – new and old. Today, while it still serves us in that regard, Facebook has become a business powerhouse. In fact, businesses are now re-thinking their marketing models and strategies because of Zuckerberg’s for-profit network.

Take e-commerce for instance. Thanks to Facebook, it’s called “social shopping.” People don’t shop online privately anymore. They’re talking about the products and services they buy on sites like Facebook and Twitter first. Not only that, users follow or “like” companies, brands, or products on social networks – which, in turn, spreads the word to their friends.

It’s an ingenius concept that’s made Zuckerberg a very rich man.

And let us not forget the privacy issue. Before Facebook, most of us were floating around the Internet without giving privacy a second thought. Today, thanks to Facebook, we are mindful of what can or can’t be seen by the public. We have more privacy controls. We are wary about which pictures we post – and who can see them.

It is said that the average person checks Facebook about 15 times a day. If that’s the case, then it’s fair to say that Zuckerberg is running our social lives through Facebook.

And, THAT’s why he deserves to be on the cover of Time Magazine.

 Tags: Business, e-commerce, internet privacy, mark zuckerberg, person of the year, social network, zuckerberg time magazine

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