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There’s A Method To Google’s Madness
February 10th, 2010 by Erin Posted in Technology | 1 Comment »I have to admit that I was pretty surprised to see a Google commercial during the Super Bowl.
Don’t get me wrong… I absolutely LOVED it. The concept was great.
But I thought, why would Google – the #1 name brand on the planet – shell out big bucks for a commercial during the Super Bowl?
The answer came yesterday.
Introducing Google Buzz - yet another social network.
Do we really need another social networking tool?
Google thinks so… and here’s why.
Google has taken cues from Facebook, Twitter, Yammer, Foursquare, and Yelp – and combined them into one package.
Buzz will provide a stream of status updates, pictures, links, and videos from your friends. You can “like” these items and comment on them. And if you use Flickr, Picasa, Google Reader, or Twitter, you can also automatically have those items imported into your stream. And Buzz will recommend items you might like based on your friends’ activity.
The hook is you must have a Gmail account to use Buzz – as the platform resides right there inside Google’s email service.
Google can probably expect a huge Gmail surge in the coming months due to plain curiosity.
Will people stay with Gmail just to use Buzz?
Probably not.
I’m not sure people have time for another social network. Getting used to Facebook’s new homepage layout is already time consuming – so imagine getting acquainted with a whole new service?
Sure, I’ll check out Google Buzz. I may even use it once or twice – but really, I’m a creature of habit.
I like what I like.
Even if the social web is a disorganized mess – I’m not sure if we need Google to clean house.
Sometimes chaos is good.
Tags: gmail service, google buzz, google commercial, google social network
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