Archive for August 7th, 2009



Small Business Blogs, LinkedIn Generate Leads

August 7th, 2009 by Erin Posted in LinkedIn, Small Business, Twitter | 1 Comment »

Here’s more proof that social media CAN work for small business.

According to a new DemandGen Report of business-to-business marketers, business professionals claim social networks are a powerful source for driving leads.

So which are the top social media channels?

Leading the pack was, of course, LinkedIn (58%), followed by company blogs (36%). Surprisingly, Twitter came in third at 31%.

Sites like Facebook (17%) were found to be basically useless – and MySpace wasn’t even on the radar.

More nitty-gritty:

- Small business users say they’ve generated 10 to 15% new leads using social media
- Other small business departments joining the social network fray include: Sales – 41%; Product Management – 21%; Engineering – 13%.
- Top 3 most useful social media tactics: Joining industry groups – 25%; Starting conversation threads – 25%; Answer questions, participating in forums – 23%.

If you have the time, and a little know-how, social media can help ramp up a small business.

Look into lead generation on LinkedIn.

Send out some tweets.

Post to a blog.

It’s all about sharing your brand and spreading the word – just make sure to leave out the sales pitch.

No one wants to read that.  No one.

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