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Comcast: How to Lose a Sale
October 23rd, 2008 by Gregory Silvano Posted in Business, Technology |Comcast announced its new high-speed internet offerings today, so I jumped on board and signed up for their Ultra package: 30Mbps download. Verizon Fios isn’t available on my street yet (one of only a few streets in the entire town?!), so Comcast is my only option.
So I go through the checkout process and at the end I am greeted by Da in a mandatory chat window. Here’s the unedited chat session, which lasted just 6 minutes.
Da(Thu Oct 23 09:14:31 EDT 2008)>Hello. Thank you for choosing Comcast. My name is Da and I will be processing your order. It will take me just a few minutes to pull up your order information in our system. I will let you know if I have any questions.
Da(Thu Oct 23 09:16:01 EDT 2008)>Can you please verify the last four digits of the social security number on your account?
Gregory_(Thu Oct 23 09:16:49 EDT 2008)>****
Da(Thu Oct 23 09:16:28 EDT 2008)>Thank you.
Da(Thu Oct 23 09:17:10 EDT 2008)>You current have the bundle for cable, internet and phone.
Da(Thu Oct 23 09:17:34 EDT 2008)>If you want to upgrade to ultra tier, it’s an additional $20 per month.
Gregory_(Thu Oct 23 09:19:02 EDT 2008)>that’s fine…what’s the total monthly bill?
Da(Thu Oct 23 09:20:47 EDT 2008)>I’m sorry but I am unable to upgrade the internet speed. The system is stating that the ultra speed upgrade is only available for customers with the $114.99, $129.99 or $159.99 bundle.
Da(Thu Oct 23 09:22:22 EDT 2008)>Is there anything else that I can assist you with today?
Gregory_(Thu Oct 23 09:23:02 EDT 2008)>odd
Gregory_(Thu Oct 23 09:23:18 EDT 2008)>nope, that’s all.
Da(Thu Oct 23 09:23:12 EDT 2008)>This could be a glitch with our system because the $99 bundle is grandfathered. Please contact our technical department at 1-800-266-2278 for further assistance.
Da(Thu Oct 23 09:23:15 EDT 2008)>I’m sorry that I could not be of more help to you today. Thank you for your time! Goodbye.
Sale…lost. Could you imagine being so close to a sale and letting it walk away? Isn’t that astounding? Where’s Da going? Is there another customer waiting who is even closer to buying? How about “Let me check with a manager because this should work…”? Could you imagine standing at the checkout counter at Walmart, only to hear “Sorry, the scanner’s not working right…have a nice day.”
Obviously I’m not going to call the Comcast technical support line in order to buy more products. Ironically, I was about to ask Da to upgrade to the Extreme plan at $145/month. And I would have upgraded my entire package too. But I didn’t feel like spending the next 45 minutes in a chat session trying to pursuade Comcast to let me spend more money on them.
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